About the masterclass
Testimonials aren't just feel-good extras—they're powerful tools for driving generosity. But too often, nonprofits and community foundations either don't know what stories to tell... or don't know how to tell them well.
If you've ever struggled to turn impact into inspiration – or wished your board, staff, or donors could better articulate why your organization matters - this masterclass is for you.
In this masterclass, you'll learn:
The Storytelling Sweet Spot: What kinds of stories move people to give — and why emotional connection matters more than statistics
Your Story, Told Well: A simple framework board members and staff can use to share their own mission journey with authenticity and purpose
Real-Life Examples: How organizations are collecting and sharing testimonials that build trust and unlock generosity
Practical Tools for Story Collection: How to efficiently gather stories from donors, grantees, volunteers, and champions – without overwhelming your team
Amplification That Works: Smart ways to share testimonials across email, social, print, and events to maximize visibility and engagement
BONUS—How to Use ChatGPT to Save Time: See how AI can help you turn raw testimonials into polished content for multiple channels—fast
Why this matters
Testimonials can be powerful tools — the trick is using the right strategy to use them to drive donors, funders, and stakeholders to action. With these tips and tools, you will turn these stories into impact that can make a real difference quickly and efficiently.