About the masterclass
Build a reliable, repeatable email system that moves people to act—without the overwhelm.
Platforms come and go. Algorithms change. But email? It just keeps working. You can't kill it—and when used strategically, it can be one of your most powerful communication tools.
The problem is, most nonprofits aren't using email to its full potential.
This masterclass will help you fix that. You'll learn how to streamline your setup, organize your messaging, and build a system that's smarter and lighter to implement–so more of your messages land in inboxes and inspire action.
Led by Jo Hoffman, Director of Digital, this session will show you how to turn email from occasional updates into a consistent, confident part of your communications plan.
In this course, you'll learn how to:
Use email to connect with people and inspire them to get involved
Set up your domain and subdomain to improve deliverability
Warm up your list so your emails stay out of junk
Automate drips that nuture your audience over time
Decide when to use a newsletter vs. plain text—and why
Who it's for:
Nonprofit communicators, marketers, and leaders who want to stop winging email and start using it with purpose.