About the masterclass
Stop Scrambling.
Start Succeeding.
Does your year-end campaign run you, or are you running it?
The end of the year is when generosity peaks, but too often, community foundations and nonprofits find themselves in a last-minute scramble. The result is a frantic scramble that leaves your team exhausted and your donors overwhelmed.
This masterclass shows you how to flip the script: planning calm, intentional communications that raise more money, strengthen relationships, and close the year with confidence...without the frenzy.
In this course, you'll learn:
Matching audiences with asks: Who to approach for operations, unrestricted giving, or special funds, and how to time your outreach.
Crafting donor communications that convert: From killer letters to perfectly timed email sequences, learn what works and why.
Mini campaigns that pack a punch: Plug-and-play social media blitzes, PR hooks, and ad strategies, complete with ready-to-go scripts and graphics.
A planning calendar that keeps you ahead of the rush: Map out what to send, when, and how to measure progress.
Why Does it Matter?
Nearly 30% of annual giving happens in December—and 10% in the final three days alone. The opportunity is too great to leave to chance. With the right plan, you can:
Raise more unrestricted dollars
Strengthen relationships with loyal donors
Launch new funds before year-end
Close the year with confidence instead of chaos